Brand Your Work

PPC

Pay Per Click Ad Strategy & Management

This is PPC campaign management from the ground up. Brand Your Work offers customized PPC campaigns and targeting strategies. Increase your traffic, website conversions, and revenue without spending a lot of time and effort.

The Benefits of Hiring an Agency for PPC

1. Save Time & Money

You can, of course, train a member of your team to manage PPC campaigns but it would usually take a considerable amount of time. A good PPC management service can deliver even better results in just a fraction of the time and money it takes to train someone to manage PPC campaigns.

2. Better Results

A good PPC management service does not only understand their client’s short-term goals but also anticipate what they want to happen in the long-run. It’s not just about the success of one campaign but the success of the overall advertising strategy.

3. Customization

Each PPC campaign should match your goals and strategies. Here at Brand Your Work, we take every element of your campaign into consideration.

4. Shared Success

We have a mutual desire for success. That’s why we will provide you with all the necessary tools to succeed. As a PPC marketing agency, we can assist you in collecting competitor intelligence, keyword research, and selection, market research, and analysis, copywriting, campaign development, A/B testing, campaign monitoring, managing Google Ads rule-based bidding, and more.

5. Transparency

We won’t waste your time. Brand Your Work will provide you with honest PPC management services. From the moment you ask for a quote, you will know what services and tools you will receive.

PPC Management

The Benefits of Hiring an Agency for PPC

1. Save Time & Money

 A good PPC management service can deliver even better results in just a fraction of the time and money it takes to train someone to manage PPC campaigns.

2. Better Results

A good PPC management service does not only understand their client’s short-term goals but also anticipate what they want to happen in the long-run. It’s not just about the success of one campaign but the success of the overall advertising strategy.

3. Customization

We will provide you with a dedicated campaign manager to create customized PPC campaign management strategies and supply you with up-to-date advertising tools.

4. Shared Success

We will provide you with all the necessary tools to succeed. We can assist you in collecting competitor intelligence, keyword research, market research and analysis, and more.

5. Transparency

You’ll also have access to campaign analytics and performance analysis tools to easily track the results of your campaign with in-depth analytic segments.

Testimonials

Would you prefer to talk to a PPC specialist in person? Contact us NOW! 

Our PPC Process

Audit, Audience & Goals

We start with an in-depth audit of your accounts and quickly identify areas of wasted spend and growth opportunists.

Keyword Research & Discovery

We conduct a comprehensive analysis of your current PPC keywords and evaluate whether they optimally match your business and target audiences.

Competitive Analysis

Leveraging our expertise and technology platform, we’ll review your key competitors to gain insight into what’s working for them and what’s not.

Landing Page & Conversion Optimization

To have a successful conversion path, it’s crucial to align ad messaging with your landing pages and test for optimum conversions.

Ads that Convert

Following our audit, CRO, and competitive research, we are ready to launch a winning ad strategy. We’ll introduce a set of ad creatives for both text and display ads.

Campaign Monitoring & Testing

With all the parts in place, we’ll test, tweak, check results, test and tweak again. We’ll run A/B and MVT tests and review your campaign’s analytics to determine which version is the winner — and then rinse and repeat.

Would you prefer to talk to a PPC specialist in person? Contact us NOW!

Why Do You Need PPC Advertising for Your Business?

Pay-per-click advertising or PPC advertising is one of the most efficient ways to get your brand or message in front of an audience. In PPC advertising, you do not need to search for an audience – the audience searches for you. Whether your goal is to reach new audiences or increase conversion rates, PPC advertising can produce your desired results.

It's One of the fastest ways to grow Your Business?

PPC advertising, if done right, can increase your revenue in the most cost-effective and quickest way possible. Generally speaking, PPC advertising costs less per conversion. The ads only appear alongside relevant search results on search engines. Most importantly, you only pay per click – not per appearance of the ads.

Aside from the balance between cost and revenue, you can also reap the benefits in no time. You can experience an increase in traffic within your PPC campaign’s first week. That’s why PPC advertising is the go-to strategy for rapid growth.

At Brand Your Work, we’re experts in our craft. We’ve worked with hundreds of clients on PPC campaigns that have to drive meaningful results for their companies, and our 400+ testimonials prove it!

If you’re looking to launch a PPC campaign, you’re likely curious about the cost. However, with platforms like Google Ads, there are no one-size fits all answer. Since AdWords is such a customizable platform, you can control your PPC budget and increase or decrease your ad spend as you see fit.To better understand how much you should expect to pay for PPC, let’s take a closer look at how Google Ads works.

With Google Ads, you choose the keywords you want to trigger your ads. Then, you set a maximum bid for how much you’re willing to pay each time someone clicks your ad.If your bid is among the highest for a keyword or phrase, it will appear at the top of search results with a small tag that shows it’s a paid ad.One of the best parts of using Google Ads is that you only pay when people click your ads. In other words, you won’t waste money trying to market to people who aren’t interested in your products or services.Since PPC targets people who are already searching for terms related to your business, it will help you reach more qualified leads — people who are most likely to purchase your products or services.However, there’s one catch. In addition to your max bid, Google considers your quality score (QS) when determining ad placement. Essentially, your quality score is a combination of your ad’s relevance to the keyword that triggered it, click through rate, and the quality of the landing page visitors see after clicking your ad.In short, the Ad Rank formula = (your max cost per click (CPC) bid) x (your ad’s QS).For a single auction, the advertiser with the top Ad Rank will win the top advertising spot.It’s also important to note that you can end up spending less while earning a top position if your ad has a high QS.

Now, it’s easy to see that the cost of a Google Ads campaign depends on a number of factors.While there are certain aspects you can control — your max bid and quality of your ads — there are also elements you can’t control, like your competitors’ max bids and ad quality.In addition, your industry and the level of competition for the keywords you want to trigger your ads will impact the cost of your PPC campaigns. While your business may pay a few cents per click on your PPC ads, businesses in more competitive fields, like the legal realm, can pay hundreds of dollars per ad click.On average, businesses should expect to pay ₹10-₹20 per click to advertise on the Google search network.Typically, the most competitive PPC keywords relate to insurance, financial services, and legal industries.

As a team, we’ve refined our AdWords management services to offer the very best in PPC. Our specialists also have years of experience among all of them that makes them some of the best in the industry when it comes to PPC campaign management. Because they know how to set up a PPC campaign, how to run a PPC campaign, and how to get the best possible results, our team will also optimize your AdWords and adCenter campaigns so you receive the most relevant and quality clicks possible.Additionally, our team members’ PPC manager certifications from Google and Microsoft demonstrate the knowledge and ability they possess in using the latest AdWords and adCenter tools available. This expertise works together with our awareness of the most up-to-date best practices to provide you with a successful and lucrative PPC campaign from one of the top PPC companies in the industry.

With PPC, you can also use retargeting to show your ads to people who have demonstrated an interest in your business and they browse other websites. Since 96% of people leave a website without making a purchase, retargeting is a great way to remind them of your business and earn more conversions.But how much should you expect to pay for retargeting?Just like traditional PPC ads, the cost of remarketing ads varies depending on your industry. It’s estimated that companies spend roughly 10 percent of their ad budgets on remarketing.

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