On-Page Optimization (On-Page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Examples of this include titles, internal linking, meta tags & descriptions, etc.

On-page SEO helps in making your site both users and search engine friendly. On-page SEO makes it easier for search engines to crawl, index, and understand your content. On-Page Optimization occupies the most important position.