Know how we helped a new water ionizer brand launch its product here in India and achieve great results.
Medilight Healthcare is a Hyderabad-based company incorporated in 2016 that is working towards excellence in the Medical Equipment space and believes in pursuing business through innovation and technology.
Medilight, a new water ionized brand, needed our help when they decided to launch their product H-Rich. They contacted Brand Your Work as they needed our help to beat their competitors in this cut-through market of water ionizers.
They wanted us to help them drive sales and build their name in the Indian market from scratch. It required a marketing and branding strategy that would help them survive in the present and sustain themselves in the long run.
We started by building a beautiful website as it would be the most crucial and easily accessible asset for the company. Our development and marketing team work hand in hand to develop a website that could be leveraged later on for the marketing campaigns.
The team did extensive research concerning design, content, and layouts. They made sure that the website was aesthetically beautified, and contained all the information the customers were looking for.
The design team worked hard to make sure that the website’s design resonates with the sense of purity, health, sophistication, innovative technology and also goes in sync with Medilight’s logo. These were important because these were some important aspects of the water ionizer brand they wanted to put across their audience.
Landing pages are one of the most crucial aspects before starting PPC ads.
Our digital marketing and the development team work together to build a landing page that would drive conversions.
Our strategy for the layout and content of the landing page was to attack the competitors of H-Rich water ionizer. People of India were not familiar with the Tyent as much as they were with Kangen(competitor brand).
We also ensured that the landing page had an easily accessible call to action buttons and a chatbot for the visitors to take action and submit their information.
The client was quite clear that their main objective was to increase their sales. They wanted the maximum budget spent on acquiring new customers and the remaining on branding.
We started by building their ideal customer profile by digging deep into competitor activities, online communities, etc. We analyzed the market and its behavior to come up with the best possible strategy for the H-Rich water ionizer.
We noticed that the Google ads platform was driving a lot of traffic for their competitors. As Google ads drive high-quality web traffic we decided to harness this traffic and drive maximum results.
Social media we used to retarget website visitors for building brand credibility and generating leads.
This helped them get about 1756 high-quality Leads and reach about 1 million people effectively on their ads which drastically increased their brand presence in India.
We took on H-rich’s project when it had just launched in India. India as a whole is a huge market but, you need to have the skill to tap into this market in the right way. We did just that achieved amazing results for Tyent India.
1) 7000% return on ads spent.
2) 1756 High-quality leads generated.
3) 1 million people reached effectively.
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Why don’t you give us a call at 91690197157 so that we can help you achieve your business goals.