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Know how we started from scratch and got a 20000% Return on Ad Spent for Hari Hara Estates during the COVID-19 Pandemic.
Being in the construction and real estate industry for over two decades, Hari Hara Estates have established their name synonymous with reliability and trust.
With over 32 commercial/residential projects developed across the city of Hyderabad, they have more than 1500 happy and satisfied customers.
Hari Hara estates turned to Brand Your Work during the peak covid-19 pandemic.
With a very little online presence, flats yet to be sold for an existing venture and a new upcoming venture, Hari Hara Estates required an end-to-end marketing and branding solution.
They wanted us to create a strategy that would get them new customers and also build their brand online for the long run.
Without wasting any time, we started with redesigning Hari Hara Estates’ website. They wanted a website that would uplift their brand’s image online and had all the information about their previous and upcoming projects for their customers to go through.
Our design and development team was up for the task. Our team built a website that was not just aesthetically beautiful but also complimented the blue and white color combination of the logo.
Not just that! The website has a smooth user interface with properly channeled layouts that allows visitors to browse through the information with ease.
Landing pages are one of the most important aspects before starting PPC ads.
Our digital marketing and the development team work together to build a landing page that would drive conversions.
We made sure that the landing page had tailored information concerning the campaigns we were running. We also made sure that the landing page had an easily accessible call to action buttons for the visitors to take action and submit their information.
Keeping the client goal in mind of acquiring new customers and brand building we started the research work.
We went through a lot of content, right from researching audiences’ interaction with the Hari Hara Estates and their competitors.
We made Market Sophistication Audits for understanding the market they are in i.e. what works and what doesn’t in the market.
After that, we did message mining and developed their Ideal Customer Profile. We did that to understand the audience and put across the best messages and creatives to them.
We majorly used two platforms for advertising which were Google and Facebook. Our strategy was to target customers based on their interest and interaction with the landing page.
Doing this helped them get about 1500 Leads and get 37 lakh impressions on their ads which drastically increased their brand presence locally.
In addition to this, we went one step beyond and helped them integrate a CRM with their website and marketing channels. Doing that helped streamline the marketing and sales process and optimize the marketing efforts effectively.
We started the marketing campaigns during the COVID-19 pandemic. They were struggling to find potential customers as people are reluctant to make any purchase in these difficult times.
But our marketing campaigns did wonders for them. Working with us, they got:-
These astonishing results for our client have resulted in a long-term partnership with them.
Are you still wondering about partnering up with us on our next real estate project?
Why don’t you give us a call at 91690197157 so that we can help you achieve your business goals.
